What Wrk Less built
From Maps to Call Brief
Internal Wrk Less system · Market research and outreach intelligence
Wrk Less built a configurable market-research system that turns a city and business category into a ranked, evidence-backed outreach brief.
The problem
Names and phone numbers were not enough.
Generic lead lists gave the team names and phone numbers, but not enough context to know which businesses fit, what was happening inside the account, or why a conversation was worth having.
The build
A research system that gives outreach a point of view.
Built a configurable discovery and enrichment system for different cities and business categories
Collected public website, contact, team, hiring, social, and review signals into one research brief
De-duplicated companies across the same region and market
Ranked opportunities and prepared talking points for a human before outreach
The result
Research became a repeatable brief.
Wrk Less built and used the system internally against live markets. It turns market research into a repeatable, scalable brief with evidence, talking points, and a clear priority signal.